Author: Malcolm Gladwell
The Three Rules of Epidemics:
Characteristic of Epidemics: Contagious, little causes can have big effects, change happens not gradually but at one dramatic movement.
1. The Law of the Few: Connectors, Mavens and Salesmen
Starting epidemics requires concentrating resources on a few key areas.
The world does not accord with our intuition. Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions.
The Three Rules of Epidemics:
Characteristic of Epidemics: Contagious, little causes can have big effects, change happens not gradually but at one dramatic movement.
1. The Law of the Few: Connectors, Mavens and Salesmen
... looked at the kinds of people who are critical in spreading information.2. The Stickiness Factor
... your resources ought to be solely concentrated on those three groups.
... suggesting that in order to be capable of sparking epidemics, ideas have to be memorable and move us to action.3. The Power of Context: (and the magic number 150)
Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur.
... that in order to create one contagious movement, you often have to create many small movements first.Conclusion
Starting epidemics requires concentrating resources on a few key areas.
The world does not accord with our intuition. Those who are successful at creating social epidemics do not just do what they think is right. They deliberately test their intuitions.
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